Owner, Indoor Cycle Design
As a respected leader, innovator, and pioneer in the indoor cycling industry, Barbara unites the physical and emotional to provide an unparalleled boutique experience. Unlike traditional architects or designers, she views each project through the eyes of instructors, owners, and clients. Her rich knowledge and awareness skills combine to deliver excellence in both studio design and operations.
Since launching Indoor Cycle Design 2008, Barbara has helped over 200 clients worldwide including fitness boutiques in Saudi Arabia, Kenya, Kuwait, Singapore Canada, Mexico, Cayman Island, Brazil, Lebanon and Singapore.
Barbara’s vision for creating Indoor Cycle Design began as a frustrated instructor teaching at a big box club. Rather than complain about the poor sound system and constant distractions, she took a risk and offered the club owner a win-win proposition: Remodel the studio using her own funds, and if membership did not increase she would not be reimbursed. Armed with a nail gun, table saw, and gallons of donated paint, Barbara worked every night after the club closed to create a mesmerizing cycling sanctuary featuring a drastic new layout with flawless sound and theater illumination. Within 3 months of unveiling the new studio, club membership doubled and a new era in indoor cycling began.
Barbara is a featured columnist and presenter for Club Industry, REX Roundtables for Executives, World Spinning® and Sports Conference, and Indoor Cycle Podcast.
Her energy and vision are contagious, adding life to every project commissioned.